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Your Brand Is Selling on Amazon—But Is It Really Under Control?
Selling on Amazon is like stepping into a bustling marketplace where millions of customers come looking for products just like yours. But with so many sellers competing for attention, how can you ensure your brand is not only seen but is thriving? The truth is, managing your Amazon presence goes…
Unauthorized Sellers: The Silent Threat to Established Brands on Marketplaces
You’ve invested years and significant capital into building your brand. You’ve perfected your product, curated a specific brand image, and cultivated a loyal customer base. But on sprawling digital marketplaces like Amazon and Walmart, a hidden threat is quietly dismantling your hard work: unauthorized sellers. These rogue vendors operate in…
How Poor Distribution on Amazon Damages a Brand’s Reputation
In the world of e-commerce, Amazon has set the gold standard for customer experience. Shoppers expect two-day shipping, accurate orders, and seamless returns as a baseline, not a bonus. For brands, this means your product is only as good as its journey to the customer’s doorstep. An inefficient or unreliable…
